Business Analytics, Big Data, Systems of Engagement and Cloud delivery model create new requirements that profoundly affect database management systems technology. Columnar orientation, in-memory databases, no-SQL stores, Spark and Hadoop integration are the key trends that have already proven their values in some of the most challenging application workloads. At the same time, traditional, relational database management systems are still irreplaceable foundations for a large majority of mission critical, core business applications. Where do traditional IBM RDBMS offerings: DB2 for z/OS and DB2 for LUW fit in with these new technology trends and business requirements? How do they relate to the strategic IBM's DataWorks direction and other database engines such as dashDB and Cloudant? What is IBM's strategy to remain the industry leader under the new conditions and to continue being the choice for the most demanding data serving workloads? These questions will be answered in this keynote presentation which will discuss bringing together all data in all paradigms (transactional, analytical, unstructured, etc.) with the goal of 'making data simple'.
Namik Hrle is IBM Fellow and works in the IBM Boeblingen Laboratory. He is a member of the IBM Academy of Technology, IBM Fellows Leadership Team, SWG Architecture Board Steering Committee and many other IBM's expert teams. He specializes in analytics and information management technology and its usage by the enterprise applications. He works closely with the IBM labs worldwide and helps customers deploy and optimally exploit analytics and information management products. He is currently developing IBM DB2 Analytics Accelerator which augments DB2 with industry leading complex query performance and appliance simplicity.