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F04 - Big Data and Reinventing Customer Engagement : Key Uses Cases To Be Aware Of

Topic: 2013 NA

Subtopic: Cross Platform DB2 for z/OS & LUW



Don't be like Groupon - spamming your customers doesn't work. If you are a product rather than relationship centered organization that is exactly what you are doing - this session will present alternative approaches enabled by big data use cases and technologies.



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