Keynotes

A Perfect Storm: Challenges of the Digital Tomorrow

Jonathan Adams Jonathan Adams, Vice President of R&D, BMC Software

Wednesday, Sep 14th 

When good enough isn’t good enough  is your business keeping up with the new Digital Business? Today's businesses need to re-align or invest in new technology and business models to engage with the consumer of the future. Customers today are sophisticated and tech-savvy with high expectations. Eventually, every product and service will go digital, creating massive volumes of data that may be more valuable than the original data. Everything is connected.

The storm is only going to get worse. It is estimated that by 2020, more than seven billion people and businesses, and at least 30 billion devices, will be connected to the Internet.

How are you going to stay in touch with your new technological consumer? What new technology are you going to adopt? Social and the Internet of Things, Mobile apps, Analytics, Cloud, Big Data, Automation, Mainframe? Are you going to use business intelligence, analytics, or possibly even Watson to stay in touch with your customer to find insights? Finding insights in your data – doesn’t that generate more data? How are you going to manage your new digital business infrastructure? How do you plan to service your technological consumers with the information they need in a timely manner?

About Jonathan:

Jonathan Adams is vice president and general manager of ZSolutions and Select Technologies at BMC Software, Inc. He leads product management, research and development, and marketing for the company’s full suite of mainframe products as well as those in its Select Technologies portfolio.