Friday Fun : The New Db2 (again)

Philip Nelson

Friday Fun : The New Db2 (again)
Came across this article trying to justify all the name changes -

http://www.ibmbigdatahub.com/blog/announcing-db2-family-hybrid-data-management-offerings?sthash.yXvCz5Hi.mjjo

The bit that stuck out to me was this =

"The new design represents the elemental nature of Db2 (think periodic
table) "

I wonder if the writer had even taken a look at the element in the Periodic
Table which has the symbol Db (Dubnium).

See more information here -

https://en.wikipedia.org/wiki/Dubnium

It's radioactive, highly unstable, totally artificial and difficult to
study.

Would you really like your database to have these connotations?

Incidentally, I have an old polo shirt produced by Serge Rielau a number of
years ago, which actually does this Periodic Table --> Db2 thing. Was he
on to something ?

Phil

George Toolan, Jr.

Friday Fun : The New Db2 (again)
(in response to Philip Nelson)
Oh to get back to the good old days when DB2 was DB2 (singular, the one and only)


Days when my IBM SE gave me an advance copy of OS2 Database Extentions and assured me that this might look like DB2 but it was not DB2. He said "DB2 is a mainframe product and IBM will never port it to other operating systems!"



George


> On July 21, 2017 at 11:06 AM Philip Nelson <[login to unmask email]> wrote:
>
> Came across this article trying to justify all the name changes -
>
> http://www.ibmbigdatahub.com/blog/announcing-db2-family-hybrid-data-management-offerings?sthash.yXvCz5Hi.mjjo
>
> The bit that stuck out to me was this =
>
> "The new design represents the elemental nature of Db2 (think periodic table) "
>
> I wonder if the writer had even taken a look at the element in the Periodic Table which has the symbol Db (Dubnium).
>
> See more information here -
>
> https://en.wikipedia.org/wiki/Dubnium
>
> It's radioactive, highly unstable, totally artificial and difficult to study.
>
> Would you really like your database to have these connotations?
>
> Incidentally, I have an old polo shirt produced by Serge Rielau a number of years ago, which actually does this Periodic Table --> Db2 thing. Was he on to something ?
>
> Phil
>
>
> -----End Original Message-----
>

Paul Ogborne

Friday Fun : The New Db2 (again)
(in response to George Toolan, Jr.)
George,


And later, they changed their minds and gave us the "Universal Database!" - lol.


Regards,
Paul



-----Original Message-----
From: George Toolan <[login to unmask email]>
To: db2-l <[login to unmask email]>
Sent: Fri, 21 Jul 2017 17:10
Subject: [DB2-L] - RE: Friday Fun : The New Db2 (again)



Oh to get back to the good old days when DB2 was DB2 (singular, the one and only)



Days when my IBM SE gave me an advance copy of OS2 Database Extentions and assured me that this might look like DB2 but it was not DB2. He said "DB2 is a mainframe product and IBM will never port it to other operating systems!"





George



On July 21, 2017 at 11:06 AM Philip Nelson <[login to unmask email]> wrote:


Came across this article trying to justify all the name changes -


http://www.ibmbigdatahub.com/blog/announcing-db2-family-hybrid-data-management-offerings?sthash.yXvCz5Hi.mjjo



The bit that stuck out to me was this =


"The new design represents the elemental nature of Db2 (think periodic table) "


I wonder if the writer had even taken a look at the element in the Periodic Table which has the symbol Db (Dubnium).


See more information here -


https://en.wikipedia.org/wiki/Dubnium



It's radioactive, highly unstable, totally artificial and difficult to study.


Would you really like your database to have these connotations?


Incidentally, I have an old polo shirt produced by Serge Rielau a number of years ago, which actually does this Periodic Table --> Db2 thing. Was he on to something ?


Phil



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ESAi's BCV5 & XDM fast data refresh & Test Data Mgmt products will make you a hero to users. See
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Martin Hubel

Friday Fun : The New Db2 (again)
(in response to Philip Nelson)
This is hardly "fun" when you have to revise 3,000+ pages of course
material.

I sat through many confrontations with IBM reps on IDUG committees telling
us we were "WRONG" because we were not following or respecting IBM
trademarks and marketing.

They might not be able to trademark Db2 for a few reasons; we'll see.

I am still seeing the fallout of removing the "V" from DB2 9. There are
still so many exceptions. V12 or 12 in docs?

Maybe they could save money on marketing and hire more developers instead.

Dubnium: think smart, think George W., one of the leading scientists of
this century (alternative facts).

============================================
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MHC Inc.

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On Fri, Jul 21, 2017 at 11:06 AM, Philip Nelson <[login to unmask email]>
wrote:

> Came across this article trying to justify all the name changes -
>
> http://www.ibmbigdatahub.com/blog/announcing-db2-family-
> hybrid-data-management-offerings?sthash.yXvCz5Hi.mjjo
>
> The bit that stuck out to me was this =
>
> "The new design represents the elemental nature of Db2 (think periodic
> table) "
>
> I wonder if the writer had even taken a look at the element in the
> Periodic Table which has the symbol Db (Dubnium).
>
> See more information here -
>
> https://en.wikipedia.org/wiki/Dubnium
>
> It's radioactive, highly unstable, totally artificial and difficult to
> study.
>
> Would you really like your database to have these connotations?
>
> Incidentally, I have an old polo shirt produced by Serge Rielau a number
> of years ago, which actually does this Periodic Table --> Db2 thing. Was
> he on to something ?
>
> Phil
>
> -----End Original Message-----
>

Bharath Nunepalli

RE: Friday Fun : The New Db2 (again)
(in response to Philip Nelson)

"The new design represents the elemental nature of Db2 (think periodic
table) "

That definitely sounds dumb :)

Mohammad Khan

Friday Fun : The New Db2 (again)
(in response to Bharath Nunepalli)
To me it does … but to a marketing guy it’s probably the greatest idea of the decade !
Khalid

From: Bharath Nunepalli [mailto:[login to unmask email]
Sent: Tuesday, July 25, 2017 10:24 AM
To: [login to unmask email]
Subject: [DB2-L] - RE: Friday Fun : The New Db2 (again)


"The new design represents the elemental nature of Db2 (think periodic
table) "

That definitely sounds dumb :)

-----End Original Message-----
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Bruce Williamson

RE: Friday Fun : The New Db2 (again)
(in response to Mohammad Khan)

Which marketing genius dreamt up this crap? I thought UDB was bad but this takes the cake!

Philip III

Friday Fun : The New Db2 (again)
(in response to Philip Nelson)
Of course with all the layoffs, the IBM branding ninjas have also been RIFfed. There was a presentation on DB2 [sic] futures yesterday that a friend attended and which did not use the new name.

In the olden days, those ninjas would have made the presenter a desaparecido before he got to slide 2!