Although the DBA’s tuning efforts often result in both a decrease of CPU consumption and end user response times, the percption of DBA activities at the C-level sometimes is more of the kind “why didn’t they do that before?”. This presentation helps you to better understand the C-level perspective and shows you how we managed to improve the image of the DBA team from a reactive team of techies to a proactive team that is directly involved in improving the business results.