IDUG DB2 Tech Conference in Denver, Colorado, USA 2012
Denver Colorado Convention Center, Denver, Colorado
May 14-18, 2012

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Expert Integrated Systems - Unveiling the New Era of Computing

Session Number: 362
Track: Vendor Solution Presentations
Session Type: Podium Presentation
Primary Presenter: Debra VanHall [IBM c/o George P. Johnson]

Room 107 & 109 => Wed, May 16, 2012 (01:30 PM - 02:30 PM)

Audience experience level: Beginner, Intermediate, Advanced
Presentation Category: Data Warehousing and Business Intelligence
Presentation Platform: DB2 for z/OS
Audiences this presentation will apply to: Application Developers, Data Architects, Database Administrators, Systems Programmers, New Users, IT Managers
Technical areas this presentation will apply to: Data Warehousing and Business Intelligence

Abstract:  With the speed of business today, and the need to make fact based decisions, organizations are no longer willing to wait on information from slow queries.  The IBM DB2 Analytics Accelerator meets that challenge and provides unprecedented response times to complex queries.

Organizations are driven by data and are no longer willing to relegate information to the back office. Instead, they are demanding access to customer purchase histories, customer behaviors, and trends of product sales at the time of contact or time of sale. This creates new challenges, because it is not enough for an enterprise to capture massive amounts of data; it must also sift through the data, extract information and transform it into actionable knowledge. And this must be done quickly, while the information is still relevant and actionable.

Join Alan Meyer, Sr Marketing Manager, as he explores how blending Netezza hardware acceleration with the rock solid, mixed workload capabilities of DB2 on z/OS. Come and learn about IBM’s new, off the shelf, ready to use solution designed to accelerate your ability to quickly deliver insight where and when it’s needed, that will adjust and grow based on your company’s ever changing business needs.

You will learn:
- The business benefits of better, faster decisions
- How to become Information Driven, leveraging information as an asset
- The challenges implementing of a non-integrated solution
- How Workload Optimized Systems provide better performance and reliability
- How to implement a robust solution with less staff time and expertise

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