Articles & Content


F04 - Big Data and Reinventing Customer Engagement : Key Uses Cases To Be Aware Of

Topic: Cross Platform DB2 for z/OS & LUW

Subtopic: 2013

Don't be like Groupon - spamming your customers doesn't work. If you are a product rather than relationship centered organization that is exactly what you are doing - this session will present alternative approaches enabled by big data use cases and technologies.

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