These industry experts and thought leaders will inspire you at the 2014 DB2 Tech Conference.

Caspar Berry

Black Swans and Butterflies: Uncertainty and Threats in Poker Business and Life  Caspar Berry
10 November 

Achieving excellence in any sector these days is tough. The world is competitive and complex and getting the edge over the competition is a constant challenge.

Often, whether we like it or not, being different and standing out means improving and changing what we do. This is not always easy. “Change” represents a leap into the unknown for both the person who instigates it – and the person on the floor who has to understand and embrace a new and initially difficult way of doing something. As someone famously once said... “Why do we have to change? Things are bad enough as they are!” 

But the world is full of good intentions. We all say we want to be the best, achieve success and do whatever it takes in order to achieve that. In reality, our hardwired fear of failure often gets in the way. If not our own then that of our colleagues, our team and people somewhere within – or without – or organisation whom we’ll never even meet.

How can we alleviate these frustrations? How can we overcome our own inhibitions and seize the opportunities that will take us to our overall goals more effectively and efficiently? How can we “get the edge?”

Business is full of answers to that question. Better management, sales and service paradigms abound. Some are brilliant some are... not so good. But all of them will ultimately come down to a decision: to try or not to try. Whether or not to make the decision; seize the opportunity and take a risk. This is the subject that fascinates Caspar Berry and has done since his days as a professional poker player when he had to make a decision every 90 seconds ten hours a day, six days a week. To bet or raise, check or fold: invest or not; take the risk... or wait.
Ten years later Caspar is no longer a poker player but a speaker for business who has created a range of presentations aimed at catalysing change within organisations. Using the metaphor of poker and the principles of Risk, his provocative but entertaining speeches force people to consider what opportunities face them and how and why to seize them. He makes people laugh and think about their businesses and lives and ultimately make a big decision in and of themselves: what exactly do you want... and are you prepared to do what it takes in order to achieve it?

Paul ZikopoulosNamik Hrle

DB2 Trends and Directions — Namik Hrle and Paul Zikopoulos
11 November 

Business Analytics, Big Data and Systems of Engagement create new requirements that profoundly affect database management systems technology. Columnar orientation, in-memory databases, no-SQL stores and Hadoop integration are the key trends that have already proven their values in some of the most challenging application workloads. At the same time, traditional, relational database management systems are still irreplaceable foundations for a large majority of mission critical, core business applications.  

Where does DB2 fit in with these new technology trends and business requirements? Which of them are already available and which are being developed? What is IBM's strategy to remain as the industry leader under these new conditions and continue to be the choice for the most demanding data serving workloads. These answers and more will be  answered in this keynote address which will discuss how IBM is bringing together all data in all paradigms (transactional, analytical, unstructured, etc.). We will even demonstrate how the latest releases of DB2 are allowing clients to run analytics and transactions on the same server simultaneously and where IBM is going in the future with this technology.

Namik Hrle is an IBM Fellow and works in the IBM Boeblingen Development and Research Laboratory. Hrle is a member of the IBM Academy of Technology, SWG Architecture Board Steering Committee and many other IBM expert teams. He specializes in information management technology and its usage by the enterprise applications. Hrle works closely with the IBM labs worldwide, and helps customers deploy and optimally exploit information management products. He is currently developing an IBM DB2 Analytics Accelerator which augments DB2 with industry leading complex query performance and appliance simplicity.

Paul C. Zikopoulos, B.A., M.B.A., is the Vice President of Technical Professionals for IBM’s Information Management division and leads the Worldwide Competitive Database and Big Data teams. Paul is an award winning writer and speaker with more than 20 years of experience in Information Management and is seen as a global expert in Big Data and Analytic technologies. In his spare time, he enjoys all sorts of sporting activities, including running with his dog Chachi, swimming and overall fitness training.


Jan.pngInformation Strategy: More Than Just Data Priorities — Jan Henderyckx
13 November 

"Competing on Information" is clearly on the mind of today’s successful organisations. Big Data, Master Data Management and analytics are some of the trending concepts and techniques that generate value out of your organisations data. Additionally there is increased pressure on the information risk side as there is an increase in governance and compliance rules that try to protect society and personal information.

Many companies recognize that information is a business asset but struggle to setup the proper roles, processes and architectural principles to manage the information asset? There are often poor governance processes, lack of ownership and most certainly inaccuracy and lack of trust. The solution is not just identifying which information has the highest value or poses the highest risk. The answer is management buy-in that results from the true understanding of the link between the business strategy and information assets.

This keynote will cover the techniques you need to master for engaging your business and have them take the lead and recognize the value of information. An information risk framework allows you to quantify the issues. Your role is to move towards policy driven decision-making and of course sell your information strategy. 

Jan Henderyckx is a highly rated consultant, speaker and author who has been active in the field of Information Management and Relational Database Management since 1986. He has presented, moderated and taught workshops at many international conferences and User Group meetings worldwide. Jan's experiences, combined with information architecture and management expertise, have enabled him to help many organisations to optimise the business value of their information assets. He is a Director of the Belgium and Luxembourg chapter of DAMA (Data Management Association) and runs the Belgian Information Governance Council. He has published articles in many leading industry journals, and has been elected to the IDUG Speakers Hall of Fame, based upon numerous Best Speaker awards.